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A good deal of consumer research is focused on social influence,
since consumers make purchase decisions in the context of a social
framework. This collection of innovative essays examines both the
conscious and non-conscious effects of social influence on consumer
behavior processes and outcomes, covering a wide variety of topics
such as compliance, influence tactics, social networks, social
relationships, family decision-making, and spokespersons. The
papers are authored by experts in consumer psychology from both
psychology and marketing backgrounds. Some of their key insights
include: The relationship between the target and the influence
agent determines the effectiveness of influence tactics Priming
consumers with products associated with social networks, such as
iPhones for friends or refrigerators with families, makes those
products become more attractive Negative associations of celebrity
endorsers can transfer to the brand Cognitive dissonance underlies
the question-behavior effect Family decision-making includes
emotional contagion and mirroring Post-decisional information
search is often conducted even when the search may reveal that a
bad decision was made The fear-then-relief technique can lead to
purchase. The papers in this volume offer a rich assortment of
research ideas which will prove valuable in furthering theoretical
development in the social influence-consumer behavior area. This
book will be of interest to consumer researchers and psychologists
engaged in active empirical or conceptual work. It was originally
published as a special issue of the journal Social Influence.
A good deal of consumer research is focused on social influence,
since consumers make purchase decisions in the context of a social
framework. This collection of innovative essays examines both the
conscious and non-conscious effects of social influence on consumer
behavior processes and outcomes, covering a wide variety of topics
such as compliance, influence tactics, social networks, social
relationships, family decision-making, and spokespersons. The
papers are authored by experts in consumer psychology from both
psychology and marketing backgrounds. Some of their key insights
include: The relationship between the target and the influence
agent determines the effectiveness of influence tactics Priming
consumers with products associated with social networks, such as
iPhones for friends or refrigerators with families, makes those
products become more attractive Negative associations of celebrity
endorsers can transfer to the brand Cognitive dissonance underlies
the question-behavior effect Family decision-making includes
emotional contagion and mirroring Post-decisional information
search is often conducted even when the search may reveal that a
bad decision was made The fear-then-relief technique can lead to
purchase. The papers in this volume offer a rich assortment of
research ideas which will prove valuable in furthering theoretical
development in the social influence-consumer behavior area. This
book will be of interest to consumer researchers and psychologists
engaged in active empirical or conceptual work. It was originally
published as a special issue of the journal Social Influence.
This sixth edition of The Power of Logic offers an introduction to
informal logic, traditional categorical logic, and modern symbolic
logic. The authors' direct and accessible writing style, along with
a wealth of engaging examples and challenging exercises, makes this
an ideal text for today's logic classes. With balanced and thorough
coverage of both informal and symbolic logic, instructors can
choose various paths of which they can move through the text
depending on the focus of their course, making it a flexible
resource for any kind of introductory logic course.
In this new collection of essays, a distinguished group of philosophers of religion explore the question of divine hiddenness in considerable detail. The issue is approached from several perspectives including Jewish, Christian, atheist, and agnostic. There is coverage of the historical treatment of divine hiddenness as found in the work of Maimonides, St. John of the Cross, Jonathan Edwards, Kierkegaard, and various Biblical writers. A substantial introduction clarifies the main problems of and leading solutions to divine hiddenness.
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